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Les'son five  lec'ture on mas'ses
第五课 公众演讲
First, expres'sion way of speech 
一、演讲表达方式
1、Tone: Rise and fall rhyth'mically
1、语气:要有抑扬顿挫 
2. Appear'ance: In com'merce lec'ture you are suppose'd to wear suit with tie. 
2、外表:穿着上,在商业演讲中要穿西服打领带。 
3. The expres'sion in your eyes.
3、眼神。 
4. Fa'cial expres'sion.
4、面部表情。
 
Sec'ond, how to desig'n the lec'ture dra'ft
二、演讲稿如何设计。 
1. Your speech dra'ft should be writ'ten as tal'king to a per'son that sits op'posite at the di'ning ta'ble.
1、你的演讲稿要写得像和一个坐在餐桌对面的人说话。 
It"s like tal'king.
像谈话那样写下来。 
2. To support' your gen`erali`za'tion and conclu'sion with con'crete` things, such as exa'mples, statis'tics or facts.
2、用具体的东西--例子、统计数字或事实来支持你的概括和结论。 
It will streng'then your in`forma'tion and increase' your au`thor'itativeness to support' your view with ev'idence.
用证据来支持你的观点会强化你的信息,增加你的权威性。
3. Fil'ter your i`dea' in your mi'nd first before' you start to write.
3、动笔之前先在头脑里过滤你的想法。
You will think: How can I tell au'diences the things that no'body has spo'ken to them in a ki'nd of way which no'body has used? 
想一想:我如何用一种从来没有人用过的方式告诉听众那些从来没有人对他讲过的东西?
 
Third, What is the best begin'ning?
三、怎样开头最好? 
1. Do'n"t begin' with the o'ld hack'neyed tune.
1、不要用陈腔滥调来开头。 
2. Put for'ward a ques'tion.
2、提出一个问题。 
3. Quote a sec'tion of quo`ta'tions.
3、引用一段语录。 
4. Begin'ning with joke to make your`self' and au'dience put ligh'tly.
4、用笑话开头来使听众和你自己放轻松些。
How to tell fun'ny stor'ies:
如何讲笑话: 
(1) It must point out the key.
(1) 必须正中要害。 
(2) It must be succin'ct to the best of your abil'ity.
(2) 必须尽可能简洁。 
(3) It must be desig'ned well, make sure to cause laugh while fin'ishing.
(3) 必须设计好,在讲完时能引起笑声。 
(4) It must be fresh, no'body said re'cently.
(4) 必须新鲜,肯定最近没有人讲过。
 
Fourth, how to make your`self' hu'mour?
四、怎样使自己幽默? 
1. Use those jokes that suit your`self' and your views.
1、使用那些适合你的观点和你本人的笑话。 
2. Per'sonalize` your stor'y`, add the name and place to it.
2、使你的故事人格化,加上人名和地点。 
3. Fi'nd excuse's to console' your`self', take you and your house'ho`ld as the lau'ghing han'dle.
3、自我解嘲,拿你自己或家人作笑柄。 
4. Be brief, peo'ple will close their ears if they hav'e no pa'tience.
4、要简短。人们没耐心的时候也就听不进去。
 
Fifth, Where do we see when talk to large num'bers of peo'ple?
五、对一大群人讲话,眼睛看哪里? 
1. You lift your eyes 90% of the time in your speech.  
1、在讲话时,90%的时间抬起双眼。
You look around' the au'dience with your eyes.
你用眼睛扫视观众。
Loo'king around' is that your sight moves from one side to anoth'er of the room.
扫视就是你的眼光从房间的一头扫向另一头。
The move'ment is slow, nat'ural and cons'tant.
动作要缓慢而自然、持续不断。
It is just like embra'cing au'dience with sight.
就像用目光拥抱听众一样。
2. You must make ev'ery au'dience that you see feel his eyes are bright sud'denly. 
2、你可能看清的每一双眼睛,你必须和他们发生“眼光一亮”的关系。
The move'ment makes au'dience think that you excha'nge alone' with ev'eryon`e.
这种眼光一亮的动作,使听众感觉到你和他们当中的每一个人单独发生往来。
 
Sixth, What ques'tions will you a'sk the spon'sor when you are invi'ted to lec'ture?
六、应邀演讲应问主办单位那些问题?
1. Who are the au'dience? 
1、听众是谁?
Commer'cial speech dra'fts are not sui'ta'ble if you make a speech for gov'ernment offici'al.
如商业演讲稿不适宜对政府官员演讲。
2. How man'y peo'ple are there? 
2、有多少人?
The meth'od of spea'king to a few peo'ple is dif'ferent from spea'king to man'y peo'ple.
人少和人多演讲方法不同。
3. Who else will speak?
3、还有谁要讲话?
What do they want to say?
他们要讲什么?
Match with the top'ic that front peo'ple said.
要配合前面人讲的话题。
 
Sev'enth, What time of one day do you make a speech? How to succeed'?
七、在一天当中的什么时刻演讲?如何成功?
1. It needs more en'ergy if you speak ear'ly in the mor'ning. 
1、要是在上午较早的时候,就需要更多的精力和气势。
It is the best mo'ment before' lunch, peo'ple are ve'ry so'ber and their atten'tion is cen'tralize`d.
午饭前是最佳的时刻,人们很清醒,注意力集中。
2. Peo'ple is drow'sy a'fter lunch, you will take much strength when speech. 
2、午饭后人们昏昏欲睡,你在讲话时要费不少力气。
At four o'clock in the a'fternoon`, they begin' to a bit slee'py.
下午四点,他们开始有点打不起精神了。
You must be brief at this mo'ment, and evoke' peo'ple"s in'terest.
这时必须简短,并能激起人们的兴趣才行。
3. The speech in the eve'ning should be refine'd forev'er.
3、晚上的演讲永远要精炼。
4. The mo'st ex'cellent lec'turer prepare' for their speech with mo'st time.
4、最棒的演说家,用最多的时间来准备。
 
Eighth, How to en'ter the best state before' the speech?
八、如何在演讲前进入最佳状态?
Before' you go to the plat'form` and while you are spea'king, these fol'lowing sen'tences make you be exci'ted and full of con'fidence. 
在你走向讲台之前和发表演说过程中,下面这四句话使你激动,充满信心。
They produce' emo'tion link among' au'dience that you expect'.
它们会在观众中产生你期望的情感沟通。
1. I am ve'ry glad to com'e here.
1、我很高兴到这里来。
2. I am ve'ry glad that you hav'e com'e here too.
2、我很高兴你们也来了。
3. I care about' your sit`ua'tion.
3、我关心你们的情况。
4. I know what I want to say.
4、我知道我要讲什么。
 
Ni'nth, Choose the correct' theme. Such as be a world cit'izen that can speak Eng'lish and make a lot of mon'ey
九、选取正确的主题。如做一个既懂英语、又会赚钱的世界公民。
 
Tenth, the lev'el is in good or'der
十、层次井然有序,有条理
 
Elev'enth, Prac'tice pri'vately: One min'ute on plat'form` is ten years of hard work. 
十一、私下练习:台上一分钟,台下十年功。
You should prac'tice fa'cing to the mir'ror fre'quently, prac'tice pronun`cia'tion, in`tona'tion, ges'ture and expres'sion, etc..
要经常对着镜子练习,练语音、语调、手势、表情等。
 
Twelfth, try your best to reduce' the note.
十二、尽量减少笔记。
You list main points of the lec'ture dra'ft, e'ven a few words of the point.
演讲稿只列出提纲要点,甚至只列出要点的头几个字。
 
Thir'teen'th, make friends with au'dience.
十三、跟听众交朋友。
You are i'sola`ted from au'dience when spea'king behi'nd the plat'form`, you should stand before' the plat'form`. 
在讲台后讲有隔离,要站到讲台前来讲。
You can excha'nge the name cards with the au'dience before', in and a'fter the speech.
在演讲前、中、后都可与听众交换名片。
 
Four'teen'th, Do'n"t show apol'ogy.
十四、切莫表示歉意。
Do'n"t say that I prepare' in`complete'ly and please make a sugges'tion.
不要说我准备不够,不要说请提意见等。
Fif'teen'th, ho'ld the cli'max`. Fin'ish your lec'ture when it is best and leave before' the rap'id return'ed.
十五、把握高潮。见好就收,激流勇退。
Stop spea'king before' the au'dience stop pay'ing atten'tion to the lec'ture.
一定要在听众停止听讲以前停止演讲。
 
Six'teen'th, Do the things that oth'ers can"t do, make a decis'ion to learn to lec'ture.
十六、做别人做不到的事,下决心学会演讲。
1. Sim'ple words and deep mea'ning, do'n"t  use the mag`nif'icent words and phrase's.
1、语言简单,意义深刻,不要用华丽的词句。
2. The par'agra`ph is clear'ly demar'cate`d, pay atten'tion to prop'er arra'ngement.
2、段落分明,讲究条理。
3. Short and exact'.
3、短小精悍。   
4. Elim'inate` the false and retai'n the true.
4、去伪存真。
Speak the true exa'mples and stor'ies.
所有例子、故事,都要讲真实的。
Say the things that you can do, but oth'ers can"t do.
讲自己做到,别人做不到的。
5. Contro'l the whole au'dience: Make all of the au'dience con'cen`trate` on your speech.
5、控制全场:要把全场的注意力集中到你的演讲上。
6. Do'n"t read the lec'ture dra'ft.
6、不要照演讲稿念。
7. Relax' your`self', do'n"t  be ner'vous. Adjust' your`self' to the excite' state with four pre`ce'ding sen'tences.
7、放松心情,不要紧张。用前面的四句话把自己调整到兴奋状态。
 
Sev'enteen'th  un`derstand' the au'dience in gen'eral
十七、对听众全面了解
1. Un`derstand' the ex`pec`ta'tions of au'dience: for exa'mple, sale'smen want sale'smanship and case, they do'n"t want to hear the theor'y of promo'tion sales.
1、了解听众的期望:如推销员想听推销技巧和案例,不想听推销理论。
2. What"s the resis'tance of the au'dience? Such as the lec'turer is too young.
2、听众有什么抗拒点?如演讲者太年轻。
3. The val'ue`s of au'dience. Such as the o'ld peo'ple think of health', the bosses think of ma'king mon'ey.
3、听众的价值观。如老年人想健康,老板想赚钱。
4. What do the au'dience like and what do they dislike'?
4、听众喜欢什么?讨厌什么?
 
Eigh'teen'th  Require' the au'diences to take ac'tion, such as buy prod'ucts, en'ter his name for trai'ning. 
十八、要求听众行动。如购买产品,报名参加培训。
The success'ful` sign of speech is that the au'dience take ac'tion.
演讲成功的标志是听众行动。
 
Nine'teen'th  Why do you want to be speech ma'ster?
十九、为什么要做演讲家?
The rea'son is abun'dant and the mo'tive force is sheer.
理由充分,动力十足。
U'tilize` the fol'lowing prin'ciples to desig'n the speech dra'ft for five min'utes.
利用以下原则,设计五分钟演讲稿。
(1) O'pening remar'ks and jokes
(1) 开场白、笑话 
(2) The main points
(2) 你的要点 
(3) Your stor'ies, exper'ience and com`prehen'sion. 
(3) 你的故事、经验、心得  
(4) Require' to take a lot of ac'tions 
(4) 要求大量行动
 
The case:
案例:
Be a world cit'izen that can speak Eng'lish and make a lot of mon'ey
做一个既懂英语、又会赚钱的世界公民
 
La'dies and gen'tleman,
女士们、先生们!
I am ve'ry glad to meet ev'eryon`e here.
我很高兴和大家见面。
I want to un`derstand' your condit'ion .
我想了解一下你们的情况。
Please put up your right hand if you are the one who wants to stud'y Eng'lish.
想学习英语的请举右手。
Please put up your left hand if you are the one who wants to stud'y the meth'od of succeed' in get'ting rich.
想学习成功致富方法的请举左手。
Please put up your bo'th hands if you are the one who wants to stud'y bo'th Eng'lish and the meth'od of succeed' in get'ting rich.
既想学习英语,又想学习成功致富方法的请举双手。
Well, it is ve'ry good!
好,很好!
In our times, it is a world of glo'bal econ'omy in`tegra'tion.
当今世界,是全球经济一体化的世界。
Chi'na has al`read'y joined the World Trade Or`gani`za'tion(WTO). 
中国已加入世界关贸组织。
A large amount' of for'eign en'terprise`s pour in'to` Chi'na. They hire Chi'nese' sta'ff. 
大量的外国企业涌进中国。他们雇佣中国员工。
A large amount' of Chi'nese' go out of coun'try. 
大量的中国人走出国门。
They devel'op Chi'nese'"s vir'tue` of clev'erness and dil'igence. 
他们发扬中国人聪明、勤奋的美德。
They do bus'iness and becom'e a boss all o'ver the world. 
他们在世界各地做生意、做老板。
No mat'ter if you ed'u`cate` in the u`niver'sity, you can show your tal'ent on in`ternat'ional stage if you can speak Eng'lish. 
不管你是否上过大学,只要能说英语,你都能在国际大舞台展示你的才华。
With tradit'ional Eng'lish lear'ning meth'od, man'y peo'ple stud'y Eng'lish in the mid'dle school, in se'nior high and in u`niver'sity, ten years al`togeth'er. But man'y of them are un'a'ble to talk in Eng'lish, it"s called "dumb Eng'lish ".
传统的英语学习方法,在初中学三年,高中学三年,大学学四年,共学了十年英语。很多人还是不会开口的哑巴英语。无法用英语进行交谈。
The best meth'od of Eng'lish stud'ying is to read aloud'. 
英语学习的最好方法是朗读。
If there is a ki'nd of Eng'lish lear'ning meth'od, it can giv'e up the In`ternat'ional Pho`net'ic Sym'bols. 
如果有一种英语学习方法,可以放弃国际音标。
One can read Eng'lish with sim'ple sym'bols mar'ked in the Eng'lish let'ters.
只要在英文字母上作一些简单的标记,就可以读出英文。
They can put all their atten'tion on pronun`cia'tion and spel'ling to the Eng'lish let'ter. 
把读音和拼写的注意力全部放在英文字母上。
This ki'nd of meth'od can un`ques'tionably improve' lear'ning effici'ency grea'tly and raise the abil'ity of spea'king Eng'lish. 
这种方法一定能极大地提高学习效率,提高说英语的能力。
The fa'mous inven'tor, Profes'sor Xiao shuiqing has a lot of pa'tents for inven'tion.
著名发明家肖水清教授有很多发明专利。
He wins awar'ds man'y times in Ame'rica and Chi'na.
他在美国、中国多次获奖。
He is praised as the compu'ter king and contem'porary" Cang Jie".
他被誉为电脑大王,当代“仓颉”。
He learn'ed Eng'lish by himself' at 48 years o'ld from zer'o`. 
48岁自学英语,从零起步。
In the course of stud'ying he sums up, sum'marize`, refine' pronun`cia'tion rules of Eng'lish.
他在学习过程中对英语读音规则进行了归纳、总结、提炼。
He puts for'ward a ki'nd of Eng'lish lear'ning meth'od  --Eng'lish of pho`net'ic no`ta'tion. 
他提出了一种英语学习方法--注音英语。
With 4 pho`net'ic no`ta'tion sym'bols mar'ked at Eng'lish let'ters one can read the Eng'lish words loud'ly. 
只用4个注音符号标记在英文字母上,就可以读出英文单词。
Stud'ying Eng'lish with this meth'od can achieve' bet'ter resul'ts in time at ha'lf. 
用本方法学习英语,事半功倍。
Eng'lish is the form of sound char'acters. 
英语是表音文字。
Why mark the pronun`cia'tion with In`ternat'ional Pho`net'ic Sym'bols ? 
为什么还要用国际音标来标音?
Eng'lish of Pho`net'ic No`ta'tion return' Eng'lish the es'sence of sound char'acters.
注音英语还英语表音文字的本质。
It reads aloud' Eng'lish ac'curately accor'ding to the pronun`cia'tion rules of Eng'lish direc'tly. 
它直接根据英语的读音规则准确地朗读英文。
In or'der to help the stu'dents whose pronun`cia'tion is not ac'curate to learn Eng'lish well, Profes'sor Xiao has al'so` writ'ten som'e Eng'lish mater'ials to learn pronun`cia'tion quick'ly. 
为了帮助发音不准的学员学好英语,肖教授还编写了英语语音快速学习资料。
A stu'dent who knows noth'ing about' Eng'lish can gra'sp the stan'dard Eng'lish pronun`cia'tion through the stud'y of sev'eral hours. 
一个完全不懂英语的学生,经过几个小时的学习,就能掌握标准的英语语音。
Profes'sor Xiao has al'so` inven'ted the fa'st mnemon'ics of the mea'ning of Eng'lish words .
肖教授还发明了英语词义快速记忆法。
One can remem'ber doz'ens or hun'dreds of Eng'lish words in one les'son. 
一课时可以记住几十至几百个英文生词。
The mem'ory course is ea'sy and hap'py and it is dif'ficult to forget'.
记忆过程轻松愉快,不易忘记。
Liv'ing on the soci'ety we hould hav'e a lot of abil'ities. 
我们生活在社会上,应该具备很多能力。
The mo'st impor'tant abil'ity is how to make mon'ey. 
其中最重要的技能就是如何赚钱。
If we do'n"t learn how to make mon'ey, we are un'a'ble to survive'. 
如果不学会如何赚钱,就无法生存。
We hav'e nev'er learnt how to make mon'ey from pri'mary school to the u`niver'sity. 
而我们从小学到大学,从来没有学过如何赚钱。
"10 ki'nds of abil'ities of get'ting rich" teach you 10 ki'nds of abil'ities to get rich. 
“成功致富的十种能力”就是教你成功致富的十种能力。
They are thin'king abil'ity, promo'tion abil'ity, the abil'ity of ma'king strat'egy for sale, mas'ses speech abil'ity, persua'ding abil'ity, lea'ding capac'ity, time man'agement, set'ting up con'tact` with peo'ple, cus'tomer ser'vice and the abil'ity of mon'ey man'agement. 
它们是思考能力、推销能力、行销能力、公众演讲能力、说服能力、领导力、时间管理、人脉建立、顾客服务和理财能力。
They teach you to make a lot of mon'ey rap'idly on the condit'ion  of hav'ing no funds, no prod'ucts, or tec`hnol'ogy. 
它们教你在没有资金、没有产品、没有技术的条件下迅速赚大钱。
The trai'ning course of Eng'lish Pho`net'ic no`ta'tion on "10 ki'nds of abil'ities of get'ting rich" is enro'lling new stu'dents. 
注音英语 “成功致富的十种能力 ”培训班招生。
The tar'gets is one who wants to stud'y Eng'lish and get rich and he has pri'mary ed`u`ca'tional lev'el. 
培训对象是具有初等文化水平,想学习英语,想成功致富的朋友。
Our trai'ning objec'tive is: 
我们的培养目标是:
1. Gra'sp 48 pronun`cia'tions pho'neme` of Eng'lish, name'ly the In`ternat'ional Pho`net'ic Sym'bols. 
1、掌握48个英语语音音素,即国际音标。
2. Gra'sp the meth'od of Eng'lish pho`net'ic no`ta'tion. 
2、掌握注音英语方法。
3. Read aloud' all Eng'lish ar'ticles of pho`net'ic no`ta'tion of an'y degree' of dif'ficulty ac'curately. 
3、看见任何难度的注音英语文章,都能准确朗读。
4. Learn 10 ki'nds of abil'ities of get'ting rich, promote' ten ki'nds of abil'ities to get rich. 
4、学会成功致富的十种能力,提升成功致富的十种能力。
Each per'iod of trai'ning course of Eng'lish Pho`net'ic no`ta'tion on " 10 ki'nds of abil'ities of get'ting rich" is 80 les'son hours, the tu`it'ion fee is 600 yuan. 
注音英语 “成功致富的十种能力”培训班每期80课时,学费600元。
O'nly need 600 yuan, can make you becom'e world cit'izen that can speak Eng'lish and learn how to make mon'ey.
只需600元,就能使你成为既懂英语,又懂成功致富方法的世界公民。
Do'n"t you think it"s worth the mon'ey?
你说值不值得?
The text-books are as fol'lows: Eng'lish pho`net'ic no`ta'tion and fa'st mnemon'ic of words, 10 ki'nds of abil'ities of get'ting rich (inclu'ding 4 tapes). It charges 70 yuan al`togeth'er. 
培训班教材有:“注音英语及词意快速记忆法”、“成功致富十种能力”2本,4盒录音带,共收费70元。
I bring sev'eral books here, the per'son who needs please buy a'fter the mee'ting. 
今天带有少量到会场,需要者请会后购买。
At la'st I pres'ent you 5 sen'tences of success' rec'ipei that Chi'nese' and Eng'lish is contras'ting. 
最后我送大家5句中英文对照的成功信条。
SUCCESS' REC'IPEi
成功信条
    1、I lov'e my`self' and I respect' my`self'.
    ● 我爱我自己,我尊敬我自己。
    2、I am dig'nifie`d.
    ● 我是高贵的。
    3、I am con'fident, I am deter'mined and I am a win'ner.
    ●我有信心,我有决心,我是胜利者。
    4、I will per`severe', I will o`vercom'e  and I nev'er quit.
    ● 我要坚持,我要克服并且永不放弃。
    5、I am the BEST, I will SUCCEED', I am SUCCES'SFUL`.
    ● 我是最好的,我一定要成功,我一定能成功。
  
    Wish ev'erybod`y success'!
    祝大家成功!
 
The inven'tor of Eng'lish pho`net'ic no`ta'tion: Xiao ShuiQing
注音英语发明人:肖水清
Tel'ephone`: 010-86770106
电话: 010-86770106
Mo'bile`: 13718540401
手机:13718540401
E-mail:xsq337@china.com
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